Media Buying - Best Practices

How to Make Sure You're Getting the Most Bang for Your Marketing Buck

Trying to gauge which media outlets are most effective … and making sure you’re not wasting your media dollars on the wrong markets … is key to being sure your creative messages are heard by the correct audiences. This E-Book will put you on the fast track to buying media like a pro.

• Radio, newspaper, magazine, billboards, television, direct mail – discover which media mix can make or break your ad buy
• Give your company the insider’s advantage by cultivating relationships with media reps – and making them among your best “unpaid” employees.
• Accuracy is key to not wasting a dime of media money – and learning to correctly fillout a media insertion order is your key to accuracy.
• Make sure you’re getting exactly what you paid for by learning to read media “rate cards” and “affidavits” like a pro.
• Talk the talk – gain the upper hand by knowing the right terminology to use in dealing with media reps.

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$99.00

Product Code: YAD_EMB