PPC Marketing and Article Marketing: Differences Explained

February 3, 2015 Selcuk Kaptan Pay Per Click Marketing

The pay per click campaign is popular because of its cost factor, flexibility and better results. The search engine will display the immediately when a person searches. The owners will be charged only when the person clicks and enters the website. The cost will depend on the number of clicks. If you want to place advertisements on a website, you can also use pay per click and place your ads in an attractive manner.

The article marketing includes writing articles about your service and business and driving traffic by sharing on the social networking sites and other popular websites. It will help to inform more details about your products. For example, if you want to market your preschool, then you need to write articles and blogs about preschool and play school and share on the networking sites. When your articles are impressive and useful, it will consequently redirect traffic to your website. It is essential to approach an expert to write about your business topics.

It is necessary to choose which method of marketing is working best for your business. For example, if you are able to watch increased traffic through PPC ads, then you can start to focus on it on a fully fledged form. In PPC, you can easily analyze the number of visitors entering your website. It depends upon your ability and budget to take the right decision. The article marketing works great, but PPC helps to introduce your products to the customers. Both work hand in hand and it is essential to perform step by step in the online marketing process.

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PPC Plans Aids to Get Good ROI

January 3, 2015 Selcuk Kaptan Campaign Management

The digital marketing has become a trend, and it is increasing day by day. Most of the business owners are running a stiff race to stay ahead of their competitors. The search engine marketing and ranking is the latest and hottest trend. It has become hard for several informative and valuable websites to rank in the search engine in spite of abiding by the various guidelines of SEO. In such a scenario, PPC serves as a game changer.

What is PPC? The web crawler will display the advertisement when a person searches in the internet. The advertisements are placed according to the search terms. For example, if the person searches puppies for sale, then the advertisement that has same keywords will be displayed. This way, it serves the customer as well as the business owner. The customer can get the products or services in just a click by clicking the advertisements.

PPC benefits

Prominent advertisements: When you see the search engine results, you will be able to find clumsy results. Sometimes the visitor will not even know which website to click. In such a scenario, the PPC ads play an important part. They could easily click the advertisement that appears on the top or side pane. The user will consequently click the website if their query matches with your services and products portfolio. The PPC ad will appear in yellow color. It is necessary to pay for the Google spider to execute and display the advertisement.

Cost: The cost of PPC plans is affordable and flexible. You can easily reap best dividend in quick time.

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Reach your Targeted Client with PPC

December 15, 2014 Selcuk Kaptan Campaign Management

Pay per click advertising is one of the best forms of internet marketing. When it comes to PPC, you have to remember to use the best keywords. It helps to reach the desired consumers and helps the targeted audience to purchase the product. For instance, you can use specific keywords like purchase, click and buy to alert the customers and take action. Apart from these words, you should also use keywords to reach each type of your audience.

If you are not able to find results for the keywords, then you can try to change and use new keywords. You have to monitor the effectiveness of the campaign by calculating the click rate of the advertisement. It is calculated by the number of time people have clicked and how often the advertisement has appeared in the search engine. The keyword that has high click rates helps to reach the target audience, and it will help to interest the customers to visit the website.

When you want your PPC ad to remain successful, you have to consider few important elements. The ad wording has to be concise, catchy and interesting. It plays an important part in diverting traffic to the website. You have to use the keywords in the right manner in the advertisement to attract the readers. When you wish to increase the sales rate of your advertisements, you should link the landing pages in the message of the advertisement. Most owners use PPC to make visitors enter the home page, and only few owners will link to a particular landing page.

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Online Advertising Techniques that Work Great

November 3, 2014 Selcuk Kaptan Online Advertising

Online marketing is the present trend. Nowadays, small to large business owners are trying to divert traffic and bring new customers to their website through online advertisements. It is affordable and flexible than any other marketing methods. Moreover, it can be performed by any person who has good computer knowledge or even outsourced to an advertising expert. It is best to outsource to marketing companies since they know the in and outs of each advertisement method, and they ensure to use the best and effective technique to drive results in quick time. Today, we are going to discuss some of the effective online advertising techniques.

If you are an advertiser or an experienced marketing, then it is sure you will find this blog very useful.

Free samples

When you provide free samples or trial software to your customer, it will bring a good impression in the minds of the customers. They will check the software and come back to you if they find it satisfactory. For example, you can display an advertisement about your product and mention at the end free sample. It is sure that your ad has chances to go viral and it can even influence customers all over the world.

PPC marketing

It requires keyword research. When you display your advertisement according to the customer’s search terms, then you can easily impress and bring the targeted customers to your website. You have to ensure to run the campaign on a regular basis. Moreover, it is best to perform PPC marketing with the help of SEO experts.

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