Your Public Relations Director
Spin It Your Way with Effective Public Relations
While it's widely known that through paid advertising, you can gain exposure – through this e-book module, you'll learn the industry secret about how P.R. is the only tool to help your company gain credibility.
- Learn the tricks of the trade on how to make your business' story more compelling than any from your competition.
- Learn the inside industry thought process that media uses to determine what's news and what's not.
- Learn how to "pitch" your story with just the right "spin" to get your company noticed.
- Learn what separates a great Media Kit from one that ends up in the news director’s trash can ... what goes in it, what doesn't and how to create it yourself.
- Learn why "no comment" is the worst comment you can make.
- Learn how "off the record" is never truly "off the record."
- Press conference or press release: find out how to determine which is the best for your story.
- Get easy tips for shooting your own photography to go with your story.
- You and your employees are the best living & breathing P.R. tool you have. Learn how to take advantage of networking to use that tool to its fullest.
- Enjoy networking made easy with at-your-fingertips contacts for your geographic area of the state!
- Discover the secrets of effective speeches ... how to write and deliver them so you're selling your company while you "entertain" your audience.
Frequently Asked Questions - Public Relations
What is public relations?
Public Relations means using publicity and other nonpaid forms of promotion to help your potential customers form opinions about your company and its products or services. That’s the short answer … for more, click on the area of public relations you are interested in now.
What should be included in a public relations plan?
The public relations plan is your guide. All aspects of your public relations campaign should be included in your plan, such as, an analysis of your current situation, your target markets, your objectives, and the methods and tactics you’ll use to meet those objectives. Oh, and don’t forget your budget. That alone can determine many aspects of your plan.
When planning a special event, what is the first step?
The very first step in planning any event, whether large or small, is the budget. The budget sets the tone for your entire event. It will dictate everything from where the event will be held to how many will be invited. Please see the Special Events section of this module for more on event planning.
How do you write a press release?
A press release is written in what is called an “inverted pyramid” style. This means the most important information always goes at the top or beginning of the release. The body of the release should contain the who, what, when, where and why in descending order of importance … hence, the inverted, or upside-down, pyramid.