Media Buying - Best Practices

How to Make Sure You’re Getting the Most Bang
for Your Marketing Buck

Trying to gauge which media outlets are most effective and making sure you’re not wasting your media dollars on the wrong markets is key to being sure your creative messages are heard by the correct audiences. This E-Book will put you on the fast track to buying media like a pro.

Radio, newspaper, magazine, billboards, television, direct mail – discover which media mix can make or break your ad buy
Give your company the insider’s advantage by cultivating relationships with media reps – and making them among your best “unpaid” employees.
Accuracy is key to not wasting a dime of media money – and learning to correctly fillout a media insertion order is your key to accuracy.
Make sure you’re getting exactly what you paid for by learning to read media “rate cards” and “affidavits” like a pro.
Talk the talk – gain the upper hand by knowing the right terminology to use in dealing with media reps.

Frequently Asked Questions - Media

Should I choose only one type of media to advertise my business?

In most cases, no. Though it’s possible to reach enough people by using only one type of media, it’s usually better to use several types of media to more effectively reach your target audiences. Each type of media has its advantages and disadvantages, and some forms of media may be better for your products or services than others. Research each type of media and its effectiveness of promoting your product to determine which media is best for you.

Why is it essential to have a media plan in place?

It is important to have a media plan in place because the largest item in your marketing budget will more than likely be the amount of dollars you spend on the placement of your advertising. The media plan includes your media goals and objectives, list of media outlets, dollars spent by media outlet, a schedule of your advertising placements, total dollars spent, etc. The plan will help you keep up with your advertising budget and when and where your advertising messages are running.

What is included in a media affidavit?