Advertising/Marketing - Best Practices
Advertising & Marketing –
Enjoy Healthy Growth, Without Breaking the Bank
As an advertiser, whether your budget is a few thousand dollars or millions, the goal is the same – getting the maximum impact… and not wasting advertising dollars.
MARKETING
How to Write a Marketing Plan – Plan your attack! Get step-by-step instructions on how to develop your own marketing plan to keep your company on course and on schedule!
ADVERTISING
- How to Write Effective Advertising – Write for profit! Learn to write effective ads that get results.
- How to Create Television Commercials – Cut through ad “clutter”! Learn some basics for developing your own effective, creative television commercials.
- Website Development: to e or not to e? – Untangle the secrets to marketing on the World Wide Web and learn how to weave a Web presence into profits!
- Samples of Print Shell Ads – Use the professionally created print ads included in this e-book module as a guide to create your own.
- Advertising Terms and Lingo – Quickly and easily learn to “talk the talk” with a guide to ad terminology.
Frequently Asked Questions - Advertising/Marketing
Why does my business need a marketing plan?
Marketing Plans are the foundation of every successful business. They determine how a company is positioned relative to its competition … how it is valued … and how customers relate to it. The Marketing Plan should serve as your blueprint, keeping your company on course and on schedule. This plan summarizes the “who, what, where, when, and how much” questions of marketing and sales activities for the planning year.
What are some basics for developing your own creative?
First, put yourself in your reader’s or viewer’s position. What would you want to know? How would you want to be addressed? Does your product or service lend itself to humor, or is it a more serious subject? Answer these simple questions, and you’ll have a good foundation for developing your own creative.
How do I know whether or not I need a website?
It’s important to remember that, in today’s marketplace, people use the Internet to get information on everything … including where to find the products or services they’re looking for. So, it is a pretty sure bet that you should have some type of Web presence.