What People Are Saying About Your Ad Department™

Free Marketing Forum Now Available for Small Businesses

Advertising, Marketing, Research, Public Relations Tools a Click Away

Jackson, Miss. – Business owners can now get expert advertising and marketing help immediately – in a downloadable, printable format – without the “expert price tag.”

Your Ad Department™ from Step-By-Step Communications offers free online help in the form of a Q&A Forum, as well as a free monthly podcast series with industry experts called, “Market Talk.” At the Your Ad Department Web site, www.YourAdDepartment.com, anyone can post a question or share his or her own success stories about advertising, marketing, public relations or market research. Industry professionals and participating small business owners will post answers and share their experiences in an effort to personally help those who log-on to the Web site.

The Your Ad Department™ Web site also offers a “Daily Newsroom” with hotlinks to major U.S. news Web sites, so businessmen and women can have the most up-to-date business news access 24/7.

In addition to the Web tools, an E-Book Series is being launched nationwide today. Created by a team of successful professionals at an international corporate communications firm in the Southeast, the Your Ad Department™ E-Book Series is an innovative and inexpensive way for business owners or marketing managers to utilize industry professionals’ knowledge for less than the cost of an ad in a community newspaper.

The Your Ad Department™ E-Book Series consists of five easy-to-understand do-it-yourself E-Books: Advertising/Marketing, Media Buying, Market Research, Public Relations and an online business Resource guide.

Liza Cirlot Looser, creator of Your Ad Department™ E-Book Series, says it’s more than a crash course in marketing.

“The E-Book Series gives a business owner or even a corporate marketing manager step-by-step direction and strategy on ways to successfully market his or her business through market research, advertising, marketing, media buying and public relations.” Looser realized the need and began working on Your Ad Department™ while attending Harvard Business School, from which she graduated in June 2005. “We initially launched Your Ad Department™ as a CD, but now that the Internet plays such a large role in everyone’s business and personal lives, we decided to create new E-Books to immediately help those seeking resources and advice,” said Looser.

As the U.S. economy is only showing small growth, many corporations and businesses are downsizing and making cuts to their budgets due to the economy.

“It is my experience that marketing is one of the first budget items cut, often eliminating staff positions,” said Looser. “The E-Book Series can provide assistance to a marketing director who may be faced with shrinking budgets and becoming responsible for additional tasks he or she has not performed in recent years.”

The E-Book Series is only available at www.YourAdDepartment.com. Business owners can choose which E-Book is of interest, then immediately purchase and download it without having to wait for a product to be shipped.

“We are responding to the demands of today’s businesses. When they need help developing a marketing strategy, public relations plan or with access to specific online resources, they want help immediately,” explained Looser.

Looser believes Your Ad Department™ can help an endless number of businesses across America. “We wanted to help companies that are trying to grow and that find it financially necessary to produce marketing programs on their own.”

The Your Ad Department™ E-Book Series is geared to help someone in a business who wears multiple hats, such as owner, business manager and marketing manager. Step-By-Step Communications made the E-Book Series helpful to the small businessperson, enabling him or her to develop and launch a plan to brand and position his or her company long-term.