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Will You Be Remembered? Writing Effective Advertising
Think of the most effective ads you've encountered. Not necessarily the most memorable ones ... but the ones that actually made you want the product or service. How did they get your attention? What did they say to you? More likely than not, the ads spoke to you because you could relate to them. That's why, in writing copy, it’s best to "become" your target audience ... to let them know you understand where they are coming from.
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