Market Talk
Super Ad Critique
Your Ad DepartmentTM gathered four creative professionals from the advertising field to critique five of the commercials seen in Super Bowl XLIII. The following are favorites of the group, along with commentary pointing out why each is favored.
View Creative Reviews on Commercials
Effective Media Buying
Kristin Walker shares her insight on how to effectively purchase media, regardless of the size of your business. Kristin is a media executive who has placed literally billions of dollars in media for clients ranging from local retailers to international brands and corporations such as Northrop Grumman, ATK, Wendy’s, Bacardi and L’Oreal Paris.
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The Importance of Branding
Liza Cirlot Looser shares her expertise on the importance of Branding. Liza is CEO of The Cirlot Agency, a corporate communications firm that represents accounts ranging from publicly traded, Fortune 500 companies to financial institutions, healthcare, food products and manufacturing corporations, including Northrop Grumman Ship Systems, Lockheed Martin, ATK and Bush Brothers & Company. The Cirlot Agency provides branding, strategic planning, marketing, public relations and advertising expertise to corporations on a regional, national and international scale.
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Podcast Now - (MPG4 21.5MB - 41:3)