Market Talk

Effective Media Buying

Kristin Walker shares her insight on how to effectively purchase media, regardless of the size of your business. Kristin is a media executive who has placed literally billions of dollars in media for clients ranging from local retailers to international brands and corporations such as Northrop Grumman, ATK, Wendy’s, Bacardi and L’Oreal Paris.

The Importance of Branding

Liza Cirlot Looser shares her expertise on the importance of Branding. Liza is CEO of The Cirlot Agency, a corporate communications firm that represents accounts ranging from publicly traded, Fortune 500 companies to financial institutions, healthcare, food products and manufacturing corporations, including Northrop Grumman Ship Systems, Lockheed Martin, ATK and Bush Brothers & Company. The Cirlot Agency provides branding, strategic planning, marketing, public relations and advertising expertise to corporations on a regional, national and international scale.