7 Ways to Fail at B2B Social Media Marketing

April 9, 2018 addept Online Advertising

We’ve all made mistakes when it comes to B2B social media marketing. It’s an imperfect science, just like all marketing endeavors.

But the first step is to admit your mistakes, which is exactly what John J. Wall of the podcast, Marketing over Coffee, did in a Marketing Cloud webinar titled, Top 7 B2B Marketing Confessions.

Here are the seven confessions Wall made in his webinar, with a prescription for marketing absolution for each one.

1. I thought lead scoring was the silver bullet.

Solution: You’re better off using three key questions to qualify leads. Combine a numeric score to judge activity combined with qualification ratings. For instance, a letter grading scale is useful for sales to know what to do with a lead.

2. I fail most of the time.

Solution: Do all you can and carve away what’s wrong. Reconcile marketing initiatives to your closed deals, but realize there are tons of contributing factors. It’s hard to have a silver bullet for campaign tracking.

3. I measured the funnel by how the deals looked, not how they behaved.

Solution: Set up points where leads are transferred to sales. Execute different types of transfers based on your lead rating system. Leads and deals come in many shapes and sizes, so make sure you have several checkpoints to account for this.

4. I’ve created content and done SEO on topics not related to the sales process.

Solution: Start from the sale and work backwards. Think about the content that will help your sales team close deals, and start with that content. Then, move backward toward top-of-the-funnel content that provides nurture material for those leads not close to making a purchasing decision. Talk to your sales team to see what will help them.

5. I didn’t spend enough time in the shoes of the customer.

Solution: Automate your ticketing process so that you can keep track of cases. Provide extra care for the 20% of your customers who, in many companies, are providing 80% of the revenue. Provide helpful content to those struggling with your product, such as FAQs, content resources or user manuals.

6. I outsource email just so I have it.

Solution: You have the ability to lay email smack down. Read all about it in this post by John.

7. I’ve bragged about features on products that are too difficult to use.

Solution: Users want one button click, no instruction manual, and something easier than that if possible. The way you market a product makes a big difference. For example, when selling a car, you can focus on product features or emotions.

If your focus is on the heart and emotions, it focuses everything as far as further conversations on your product. Focusing on the heart scales easily within your company as well.

Everyone in your company can be on board with latter, instead of having to become an expert on every single feature you are touting.



PPC (Pay-Per-Click) Advertisements: A Brief Insight

June 3, 2015 Selcuk Kaptan Online Advertising

Pay per click is one of the popular online marketing activities. The text of the company will appear on the search engine results page when a person searches by using the specific keywords. Are you wondering how it could benefit the marketers? There are several indirect benefits of PPC advertisements. The company has to pay the

Google media to display their website and when the person enters the website by clicking the ads, you need to pay according to the number of clicks. The advertisement campaign is highly effective for your landing page and website. For example, if a person wants to buy puppies and enters in the search engine puppies for sale or wanted puppies, then the Google will automatically display website and advertisements that have the same keywords. If you want to purchase in Johannesburg, then you need to enter puppies for sale in Johannesburg.

The PPD advertisement will automatically appear on top, and the person can easily click the advertisement and visit the website. This way PPC advert work effectively in the Google search engine. The best benefit of PPC is you can measure your results. The website owner can check how many visitors entered the website through the PPC link. When you know how well it is helping and performing in the search engine, you can easily take a useful decision.

Read also Renowned Types of Online Advertising Practices



Online Advertising Strategies and Tips for Local Businesses

May 3, 2015 Selcuk Kaptan Online Advertising Strategies

Online advertising or marketing is bringing the website to the front page when the person searches in the SERP. There are several methods and forms of internet advertising. The website will get displayed on the internet in the shapes of banner advertising, classified advertisements, pop-up ads, business directory listing, social networking ads, contextual ads, email marketing and more. It is mostly used by online marketing and business professionals. They test each and every method to analyze the best method that works for their business.

If you have planned to perform search engine marketing, then you need to research the keywords for your website. The keywords play an important part in online advertisement. You will clearly know how your target customers are searching for your product on the internet and how you could display your advertisement in an attractive manner. It is necessary to target on major search engines like Bing, Yahoo and Google. It helps beneficial for the supply and demand formula. The potential visitors or buyers will enter the keywords or the search terms in Google to purchase their product. When your business advertisement appears on top, they will automatically click to know more about your products. Thus, online advertising is beneficial for local businesses.

Tips to purchase online advertising space

Pay per click or cost per click is similar to paid advertising. For example, the website owner will be charged when the visitors click and enter the website. It depends on how many clicks your website is receiving. There is a special package for particular number of clicks. The campaign manager can fix a particular budget and ensure to check whether he is getting that many clicks.

Read also Online Advertising Techniques that Work Great



Renowned Types of Online Advertising Practices

April 16, 2015 Selcuk Kaptan Online Advertising

Are you planning to advertise your online business? Do you want to bring increased traffic to your website? Well, you need to do online advertising for best results. The online advertising helps in various ways. It helps to sell more services and products offered by your business. It helps to notify the buyer about the new service or product and also about promotional offers. The online advertisements help to spread the company’s idea about a particular topic. Above all, it helps to enhance brand awareness.

This blog talks about some of the best online advertisements in detail.

Banner advertisements: It is the first advertisement method used on the internet. The banner will highlight the service or products of your business, and the user can click it by watching the advertisement. It is essential to design the banner in a most creative and excellent way so that the user will get attracted and click the banner instantly. Some people will fail to include creativity, and this has chances to divert less traffic to the website.

Floating advertisements: It mostly appears on the first page and top of the Google and other popular search engines. It will float on the page for about thirty seconds. It will try to attract or get viewers attention in that small time and divert traffic to the client’s website. It is popular for various reasons. It is more powerful than sidebar advertisement and banner advertisement. Since it is animated, it will highly attractive. The viewer could not ignore since it grabs attention in the first look.

Read also Online Advertising Strategies and Tips for Local Businesses



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